Aussie Haircare was a global name in need of a re-brand. From visual identity to tone-of-voice, Aussie’s audience had shifted and we needed to hit a younger crowd without alienating the OG’s. We lit upon the one truth that Aussie can always deliver: even when your life’s a hot mess, you’ll still have great hair.

“Great Hair Though” campaign got massive coverage across OOH, social media, TV and digital, winning awards along the way.